Our mission
Walk in Our Shoes exists to provide clear, calm, editorial information about the topics that sit at the intersection of gambling policy, consumer protection, and personal wellbeing in the United Kingdom. We were founded on the observation that the topics that matter most in this space — self-exclusion, offshore operators, licensing standards, dispute resolution, treatment pathways — are almost always covered either by industry marketing or by regulatory pronouncements, and rarely by neutral editorial voices writing in plain English.
The site publishes long-form editorial pieces reviewed by named contributors. We do not carry ranking lists, comparison tables that lead to affiliate links, or promotional content in any form. Our editorial position is that the questions readers bring to this topic deserve careful, sourced answers, not a bonus banner.
Our contributors
Three named contributors form the core editorial team. Each has substantive expertise in a specific dimension of the subject matter, and each takes responsibility for pieces reviewed within their area.
Dr. Rowan Fairweather, Behavioural Research Lead
Dr. Rowan Fairweather holds a doctorate in behavioural sciences from the University of Bristol and has spent over a decade researching the psychological drivers behind problem gambling. Her work has appeared in the Journal of Gambling Studies and she advises several UK charitable organisations on evidence-based harm reduction. She leads our editorial coverage on gambling behaviour, self-exclusion, and treatment pathways.
Imogen Ashworth, Consumer Affairs Writer
Imogen Ashworth writes about consumer rights, financial regulation, and digital safety. A former investigative reporter for a Manchester-based consumer magazine, she covers how UK gambling law interacts with international operators and what that means for ordinary players. She reads every UKGC public statement so our readers do not have to.
Callum Vasishta, Regulation & Payments Analyst
Callum Vasishta focuses on the intersection of financial technology, licensing regimes, and gambling compliance. He has followed the Gibraltar, Isle of Man, Curaçao and Anjouan regulatory landscapes since 2016 and writes plainly about how these frameworks compare with the UK Gambling Commission. He also covers card blocks, e-wallet policies, and open banking controls.
Editorial standards
Every piece is reviewed by at least one named contributor before publication. Substantive factual claims are sourced to the UK Gambling Commission's published statistics, peer-reviewed academic literature, official government publications, or authoritative journalism. Where a claim relies on our own analysis, we say so explicitly. Where reasonable people disagree — as they do on questions of gambling policy — we present the disagreement rather than choosing a side.
Every page carries a "last reviewed" date and the name of the reviewing contributor. Where the underlying regulatory situation changes — as it has repeatedly over the last two years — we update the affected pieces and note the change in the review date. Corrections are logged and, where material, publicly noted at the foot of the affected page.
Funding and independence
We do not accept payment from gambling operators, either directly or indirectly. We do not carry advertising for gambling products. We do not carry affiliate links to gambling operators. Our editorial output is not influenced by the commercial interests of the gambling industry.
The site is currently funded through a combination of independent editorial partnerships and personal contributions from the founding contributors. As the site develops we may seek grant funding from independent foundations that support editorial work on public-interest topics; any such funding will be publicly disclosed on this page.
Contact
For editorial correspondence, corrections, or press enquiries, please contact us at [email protected]. We aim to respond to correspondence within five working days. We do not offer individual advice on gambling situations — for that, please contact the support services listed in our directory.
For anyone worried about their own gambling or someone else's, the National Gambling Helpline is available 24 hours a day on 0808 8020 133.
Last reviewed on by Dr. Rowan Fairweather, Behavioural Research Lead.